Dominos Pizza faced major speculations in the recent news when a YouTube video surfaced portraying multiple employees in gaging in the most unsanitary acts with pizza ingredients at local Dominos restaruant. With such a large corporation in such a negative spotlight, its no secret that people are going to be talking. The PR people of Dominos have discussed and examined the vidoe multiple times and are having diffeiculty understanding why there employees would do such a thing. They feel that they always hire those with potential and standard, and do not see what the urge for these employees was to do soemthing that would damage their repuatation so badly.
An absolutely disgusting event, this crisis has become the "talk of the town" within the PR world. Ironically, Dominos never brought in outside PR people to help with the issue. It seems strange that such a large corporation would not already have set up a PR crisis counsel to help with issues such as the present one, that may potentially occur. Others in the fast food business could learn alot from the mistakes Dominos made with this crisis. Any type of corporation should have a crisis team on stand by just in case the issue arises. The CEO of Dominos did an awful job with confronting the issue to the public. He message was extremely unheartfelt, and he hardly even looked into the camera when he was speaking. His attitude towards the issue did not help at all in bringing any sort of relief to the public about what had occured. Maybe if he had some sort of PR help like a large corporation should, his repuation would not still be in scrutiny.
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